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Your Shopify store is fighting itself
Shopify creates duplicate URLs by default. It ships thin product pages. It hides your collections behind parameters Google won't crawl properly. Most stores have all three and no idea any of it is happening — because none of it is visible when you look at your own site. It only shows up in what you don't earn: the rankings you never got, the traffic that went somewhere else, the products nobody found.
Scan your store first
We'll show you exactly what's holding it back — and whether Shopify SEO is what you actually need.
Free · About a minute · No account needed
What usually goes wrong with Shopify stores
Every item below is something our scanner genuinely checks. Run it and you'll see which of these are on your store — in your own report, in these exact words. Most stores have three or four. Almost none have zero.
Found is only half the job
Other tools stop at the list. Here's exactly what we do about each one — including the steps, so you can judge whether we know what we're doing.
Duplicate collection URLs
Several URLs serving the same collection, all competing for the same keyword.
Canonicals set, parameters handled
One canonical URL per collection, filter parameters correctly excluded from indexing, sitemap rebuilt so Google indexes one version rather than five.
▸See exactly how
- Crawl every collection URL variant Shopify is generating, including parameter combinations
- Identify which version should be canonical — usually the one linked from navigation, but not always
- Set self-referencing canonicals on the chosen version, pointing variants at it
- Configure parameter handling so filter and sort URLs aren't indexed at all
- Rebuild and resubmit the sitemap with only the canonical set
This is usually the highest-impact fix on a Shopify store, and one of the fastest.
Manufacturer descriptions
Copy duplicated across dozens of competing stores.
Rewritten around real buying intent
Descriptions written for what people actually search and ask — long enough to rank, specific enough to convert.
▸See exactly how
- Pull the queries your product pages already get impressions for in Search Console
- Identify the gap — what people search that your descriptions don't mention at all
- Rewrite around real intent: what it's for, who it suits, what makes it different from the near-identical product next to it
- Prioritise by traffic potential — your top 20 products first, not alphabetically
- Send you the first batch to approve before we continue
We don't generate these with AI and publish them. Product descriptions written by a machine read like product descriptions written by a machine, and buyers can tell.
No Product schema
Price, stock and reviews invisible to search and AI.
Full Product markup, validated
Product, Offer and AggregateRating schema across every product, validated so it actually renders rather than just being present in the source.
▸See exactly how
- Audit what your theme already outputs — many themes have partial schema that's incomplete or invalid
- Add Product schema with real price, availability, SKU and brand
- Add AggregateRating only where genuine reviews exist
- Validate every template through Google's testing tools, per template type not just once
- Re-check after a week — schema that validates on day one can break when a theme updates
We only mark up reviews that genuinely exist. Fake review markup is a manual-action risk, and we won't do it regardless of who asks.
Slow, app-heavy pages
Pages loading slowly on mobile.
Scripts audited, images optimised
We identify which apps cost the most, defer what can wait, and fix the image sizing that's usually the single biggest problem.
▸See exactly how
- Measure each app's real cost with a script-level performance trace, not guesswork
- Identify apps that are installed but no longer used — there are almost always some
- Defer non-critical scripts so they load after content rather than before it
- Fix image delivery: correct formats, correct sizes, lazy loading below the fold
- Re-measure and show you the before and after on the same pages
We don't remove apps. We tell you what each one costs and you decide — some are worth their weight.
Weak internal linking
Products isolated, collections unlinked.
A real internal linking structure
Related products, collection cross-links and category paths, so crawlers reach everything and buyers see more.
▸See exactly how
- Map your current internal link graph and find the orphans — products nothing links to
- Add related-product linking based on genuine relationships, not random selection
- Cross-link collections that buyers actually move between
- Ensure nothing important sits more than three clicks from the homepage
- Verify improved crawl coverage in Search Console afterwards
This costs nothing but time and is consistently underrated. It's often the difference between a catalogue that's indexed and one that's half-indexed.
Common mistakes
What we usually find when someone has already tried to fix this on their own.
Installing an SEO app and assuming it's handled
Most Shopify SEO apps do one narrow thing well — usually meta tags — and present it as complete coverage. They don't fix canonicals, they don't write content, and several add their own scripts that make speed worse. An app can be useful; it isn't a strategy.
Rewriting descriptions with AI and publishing them unread
It's fast and it feels productive. But AI-written product copy reads like AI-written product copy, and buyers can tell within a sentence. Worse, it's often generic in exactly the way the manufacturer copy was — you've replaced one non-differentiating description with another.
Blocking crawlers to "save crawl budget"
Occasionally a well-meaning developer adds Disallow rules to robots.txt to stop Google crawling filter URLs. This usually blocks more than intended, and crawl budget is rarely the real constraint on a store with a few hundred products.
Deleting old products instead of redirecting them
Discontinued products get deleted, their URLs 404, and whatever authority those pages had disappears. A 301 to the nearest equivalent product or the parent collection keeps it.
Scan. See. Fixed.
Scan your store
Every check across four areas, plus your off-page signals. Free, no account needed, and you keep the report whether or not you go further.
About a minute
See what's wrong
Every issue ranked by impact and effort, with a plain explanation of what each one costs you. Not a list of forty technical strings — a plan you could hand to a developer.
Yours to keep, free
We fix it
You approve the plan before anything is touched. We work in priority order with progress updates, and nothing goes live without your sign-off.
We re-scan and show you
The same checks, run again on the same store. You see exactly which issues cleared and where your score moved. Not a report we wrote — the same automated scan.
Proof, not promises
No calls before you know what's wrong. No commitment before you see the plan.
Every package includes the same foundation
Packages differ in how much work we do — not in how much of the picture you get.
What does it cost?
It depends on what your store actually needs — which is why we scan first. Plans start at $50/month, and every one includes the full scan above.
Before you scan
Find out what's actually wrong
Every check, your off-page signals, and a plan you can act on. Free, about a minute, no account needed.