SEO strategy that survives the answer engines
Practical guides on AI answer engine optimization, technical SEO, and the checks we run before we recommend anything.
How to Rank in Perplexity AI in 2026: A Practical Guide for Small Businesses
How to rank in Perplexity in 2026: how it picks and cites sources, and a 7-step plan small businesses can use to show up in Perplexity answers.
Why Doesn't ChatGPT Recommend My Business? 9 Reasons (And How to Fix Each One)
Why doesn't ChatGPT recommend my business? 9 common reasons local businesses stay invisible in ChatGPT, with a plain-English fix for each one.
The Complete List of AI Crawlers (and Whether to Block or Allow Each One)
Every AI crawler that visits your site does one of three jobs. Here's what each one is — and whether blocking it is a privacy decision or a visibility mistake.
How Does ChatGPT Decide Which Businesses to Recommend?
For anything current or local, ChatGPT almost never answers from memory — it runs a live search, pulls a handful of pages, and pieces together an answer from what those pages say.
Schema Markup for AI Search: What It Actually Does (2026 Guide)
Dozens of guides claim schema gives a "50% lift" in AI visibility with no source behind it. Here's what structured data genuinely does for AI citation, the six schema types worth your time, and how to add them free in about 20 minutes.
How to Audit Your Own Website in 30 Minutes (Free, No Jargon)
Every audit guide assumes you own paid SEO tools and speak the jargon. This one does not — a 30-minute self-audit any business owner can run today, using free checks only, plus what the results actually mean and when DIY stops being enough.
GEO vs SEO: The Difference, and Which One Your Business Actually Needs
GEO and SEO share about 70% of the same work, and most guides get the other 30% wrong. The real differences, the confusion worth clearing up, and a straight answer on where your budget should go — by business type.
What Is llms.txt? The Honest Guide for Business Owners (2026)
A plain-text map of your site for AI systems, made in twenty minutes. The 2026 data says it earns no citation boost and 97% of these files are never even requested — here is why we still publish ours, and exactly how to build one.
Get new articles in your inbox
No spam — just SEO strategy and updates, occasionally.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Find out what's actually wrong
39 checks, your off-page signals, and a plan you can act on. Free, about a minute, no account needed.