SEO strategy that survives the answer engines
Practical guides on AI answer engine optimization, technical SEO, and the checks we run before we recommend anything.
How Does ChatGPT Decide Which Businesses to Recommend?
For anything current or local, ChatGPT almost never answers from memory — it runs a live search, pulls a handful of pages, and pieces together an answer from what those pages say.
Schema Markup for AI Search: What It Actually Does (2026 Guide)
Dozens of guides claim schema gives a "50% lift" in AI visibility with no source behind it. Here's what structured data genuinely does for AI citation, the six schema types worth your time, and how to add them free in about 20 minutes.
How to Audit Your Own Website in 30 Minutes (Free, No Jargon)
Every audit guide assumes you own paid SEO tools and speak the jargon. This one does not — a 30-minute self-audit any business owner can run today, using free checks only, plus what the results actually mean and when DIY stops being enough.
GEO vs SEO: The Difference, and Which One Your Business Actually Needs
GEO and SEO share about 70% of the same work, and most guides get the other 30% wrong. The real differences, the confusion worth clearing up, and a straight answer on where your budget should go — by business type.
What Is llms.txt? The Honest Guide for Business Owners (2026)
A plain-text map of your site for AI systems, made in twenty minutes. The 2026 data says it earns no citation boost and 97% of these files are never even requested — here is why we still publish ours, and exactly how to build one.
How to Get Your Business Recommended by ChatGPT (The Honest 2026 Guide)
There is no form that submits your business to ChatGPT. Its recommendations are assembled from signals you can influence — here are the seven that matter, in order, plus a live test run against our own business.
Is Your Site Blocking AI Crawlers? Here's How to Check (And Fix It in 10 Minutes)
Your robots.txt might be telling ChatGPT to go away — and you'd never know. Here's how to check in two minutes, what almost every guide gets wrong about GPTBot, and how to fix it in ten.
A Practical Core Web Vitals Checklist for 2026
LCP, INP, and CLS explained simply, with a practical, prioritized checklist for improving each one — plus how to measure real-world impact.
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