khas.pk — SEO for a Growing Fragrance Brand

The Challenge

khas.pk is a fast-growing fragrance and perfume e-commerce brand serving customers across Pakistan. Like many growing Shopify stores, the site had strong product offerings but was leaving organic search traffic on the table — product and collection pages were not structured for search intent, technical issues were suppressing crawlability, and there was no consistent content strategy to build topical authority in a competitive, keyword-rich category.

Our Approach

We began with a full technical and on-page SEO audit of the Shopify storefront, covering site structure, page speed, mobile usability, and indexation. From there, we built an ongoing strategy across three areas:

• Technical SEO: fixing crawlability issues, improving Core Web Vitals, and cleaning up duplicate content across product variants and collections.
• On-page & product SEO: rewriting product and collection page metadata, structuring internal linking between related fragrance categories, and improving structured data for product listings.
• Content strategy: building out category and buying-guide content designed to capture search intent earlier in the customer journey — from general fragrance questions to specific product comparisons.

Ongoing Work

This is an ongoing, month-to-month AI SEO engagement rather than a one-time project. We continue to monitor rankings, adjust the content calendar based on search trends in the fragrance category, and keep the technical foundation clean as the catalog grows.

The Result

khas.pk has built a stronger, more sustainable organic presence — one that does not rely on a single tactic or a short-term spike, but on a technically sound site and a growing library of content built around real buyer questions in the fragrance category.